Announcing collaboration with IoF2020 & SmartAgriHubs

Updated: Aug 1, 2020

Today we joined up with Internet of Food 2020 & SmartAgriHubs, projects that are globally connecting digital innovations in agrifood sectors.


The Internet of Food and Farm 2020 (IoF2020) project aims to consolidate Europe's leading position in the Internet of Things (IoT) technology applied to the agri-food sector. We develop and ecosystem consisting of farmers, food companies, policy-makers, technology providers, research institutes and end-users. The project aims to solve the European food and farming sectors'​ social challenges, maintain their competitiveness, and increase their sustainability. IoF2020 has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 731884.


SmartAgriHubs is connecting the dots in the digital transformation of the European agri-food sector. It will consolidate, activate, and extend the current ecosystem by building a network of Digital Innovation Hubs (DIHs) in Europe that will boost the uptake of digital solutions by the farming sector. This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement #818182

Agritech and Agri-digital innovations are progressing quickly in Europe as COVID19 continues to create issues in the agrifood sector.

Post COVID one of the biggest commodities has become data and data collection resulting in a trillion-dollar industry. Here in NZ, MBIE recently published this report 'Growing Innovative Industries in New Zealand: Agritech Industry Transformation Plan' July 2020. In the agricultural sector, there are both positives and negatives to this, whether its an industrial setting or regional, localised, and small scale farms. In the correct format, we see supportive community building through data collection and information sharing as a positive for the environment and a useful transitional tool to quickly move towards a net positive future. We believe in order to deal with climate change and future environmental emergencies, we need to be able to understand what is happening on the land, in real-time and the best way to do this is through collaboration with those who work the land.

What this could mean regarding transparency, in both farming and data farming.

Stanislas Demeestere discusses this on IoF2020, titled 'About Farming Data & Data Farming: Let's go gentle into that good night' 05/12/20 by Stanislas Demeestere, Stanislas is a European Affairs Specialist at Schuttelaar and Partners, and holds an Environmental Law LLM from Edinburgh University. The original post is here.

"Much more on the forefront of current debate in these digital times, are the questions around data. As mentioned earlier, the future most valuable output of a farm might no longer be potatoes, olives, or milk, but data. This elusive, intangible good is not only something most farmers are not very knowledgable about; as a commodity it is a whole different thing than agricultural output altogether.

See full post here.

In New Zealand we have the NZ Farm Data Code of Practice

The Farm Data Code of Practice requires organisations to outline the steps they take to safeguard farmer data. Compliant organisations agree to disclose their practices and policies around data rights, data processing and sharing, and data storage and security. They will implement practises that provide farmers with utmost confidence their data is safe and is managed appropriately.

See more information on their website here.

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